Eric Semerdjian
In the beginning, a workshop and a dream
Raised in workshops, Eric grew up to the rhythm of machines and the scent of leather.
He joined the family business at 18, where his passion for footwear truly ignited. Learning the craft from the ground up, he mastered every step of the production process
Semerdjian, the family brand
In 2016, Eric and Sylvie launched their signature brand. A family journey driven by a single vision: making artisanal craftsmanship accessible, without ever compromising on quality. Their hallmark: bold design and European manufacturing.
SMR 23: a free spirit, inspired by everyday life. Today, their son Andrea joins the team, carrying on the original vision: an independent, family-owned European brand.
One brand, one mission
Ten years later, the spirit remains unchanged.
SMR23 continues to design footwear handcrafted in Europe. High-quality, contemporary designs at a fair and accessible price.
