COOKIE POLICY

Website: www.semerdjianchaussures.fr – Semerdjian Updated: November 21, 2025

1. Introduction

This policy explains how Semerdjian uses cookies and similar technologies on its website www.semerdjianchaussures.fr. Cookies allow us to: – Ensure the proper functioning of the site, – Improve your user experience, – Measure our audience, – Personalize content and advertisements according to your preferences (only if you accept).

You can modify or withdraw your consent at any time via the “Cookie Policy” button at the bottom of every page of the site.

2. What is a cookie?

A cookie is a small text file saved on your device (computer, tablet, mobile) when you browse our site. It allows the site to recognize your device and adapt certain functions. Cookies can be: – Temporary (session cookies): deleted automatically when the browser is closed. – Persistent: stored on your device until they expire or are manually deleted.

3. Types of cookies we use

We use three categories of cookies:

(a) Strictly Necessary Cookies (Without consent) These are indispensable for the operation of the site. They allow you to: – Navigate the site securely, – Manage your shopping cart, – Process payments, – Access your customer account. They cannot be disabled because the site would not function without them.

(b) Performance and Statistics Cookies (With consent) These allow us to understand how visitors use the site (most viewed pages, time spent, potential errors). These data help us improve the ergonomics and quality of the site. Examples of tools: Google Analytics, Shopify Analytics.

(c) Marketing and Advertising Cookies (With consent) These cookies are used to display content relevant to you: – Personalized advertisements based on your tastes, – Product recommendations, – Retargeting on social networks (Facebook, Instagram) or Google. Examples of tools: Meta Pixel, Google Ads, TikTok Pixel.

4. Consent Management

Your privacy is our priority. Upon your first visit to Semerdjian, an information banner appears allowing you to: – Accept all cookies, – Refuse all (except necessary ones), – Customize your choices by purpose.

Changed your mind? You can modify your choice at any time by clicking on the link at the bottom left of the page (or via the "Cookie Policy" link in the footer).

5. Cookie Retention Period

The lifespan of a cookie varies according to its nature. However, in accordance with CNIL recommendations, marketing and audience measurement cookies have a maximum lifespan of 13 months. Beyond that, your consent will be requested again.

6. Third-Party Cookies

Some cookies are placed by trusted third-party partners (e.g., Google, Meta, Shopify). These partners may collect anonymized data for audience measurement, targeted advertising, or security purposes. These cookies are activated only with your explicit consent.

7. Data Transfer Outside the EU

Some of our technical partners (e.g., Google, Meta) may store data on servers located in the United States. In this case, they apply security guarantees compliant with the GDPR and adhere to the EU-U.S. Data Privacy Framework.

8. Your Rights

In accordance with regulations, you have the following rights regarding your data: – Right of access, – Right to rectification, – Right to erasure, – Right to withdraw your consent at any time, – Right to object to the deposit of non-essential cookies.

To exercise your rights, contact us at: contact@semerdjianchaussures.fr

9. Data Controller

Cookie management is ensured by: SILVER ONE Address: 17 B Boulevard Faidherbe, 13012 Marseille, France Email: contact@semerdjianchaussures.fr

10. Updates

This policy may be updated at any time to reflect developments on our site or regulations. Last update: November 21, 2025